AsiaLIFE

The first impression for most tourists coming to Cambodia is the row of near-identical hotels stretching along the road from the airport towards Siem Reap. Nearly all these hotels bear the name of Angkor somewhere in their title, and for many foreign visitors, this is also their last impression. Two days of scrambling around the true treasures of Angkor, they find themselves returning along the same airport road to continue their holiday elsewhere, having on average spent less than three days in the country. If Cambodia is truly to become an international tourist destination, with Siem Reap as its flagship, tourists need to be persuaded to stay longer. Mark Jackson asks those in the know what should be the future direction for Cambodia's tourism industry.