There were no pyjamas in sight at the launch of F Magazine at Club White on Friday Aug 15th. Calling itself” the “first fashion forward magazine in Cambodia”, the bi-lingual publication features stories and advice on style, beauty and fashion, mixing international trends with local talent. At the launch, VIP guests were treated to drinks and nibbles whilst watching a fashion show which featured designs by Don Protasio, Sar Chantho, and Diva. The designs ranged from Don’s funky and versatile creations, through street wear and cocktail dresses by Diva, to luscious evening gowns by Sar Chantho. Though most models in the show could use a tip or two from Tyra Banks’s runway coach Miss Jay Alexander, the crowd was hyped with some girls even resorting to shrieking when their favourite model came on to strut his stuff. It was a congregation of the hip and heavenly, where the only ones in more traditional Cambodian dress were the parents of the organisers, watching over their kids’ success. Onwards and upwards was the message – or forward, as the team behind the magazine describes it. Sophea Ke, managing editor of the magazine, said the publication will have a circulation of 10,000, and will be sold in Phnom Penh, Siem Reap and Battambang for US$3.50. It will be published on a bi-monthly basis until next year, when it will appear in newsstands monthly.
